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**Website Blueprint & Detailed Instructions**

**Executive Summary**

The Phase Mirror website serves as the digital front door for a
diagnostic methodology that converts AI governance contradictions into
actionable mechanisms. The site must balance three audiences: **C-suite
executives seeking governance frameworks**, **technical teams
implementing controls**, and **governance practitioners building
expertise**. This blueprint prioritizes clarity over cleverness,
mechanisms over vibes, and conversion through education.

**1. Strategic Positioning & Core Messaging**

**Value Proposition Hierarchy**

**Primary Headline (Hero Section):**\
\"AI Governance by Design, Not by Hope\"

**Supporting Subheadline:**\
\"Phase Mirror converts productive contradictions in AI autonomy into
binding governance mechanisms---replacing vague alignment goals with
auditable levers.\"

**Core Differentiation:**\
Unlike GRC platforms that offer compliance checklists, Phase Mirror
addresses the **structural friction** between AI autonomy and enterprise
governance through a diagnostic methodology that surfaces dissonances
before they become liabilities.

**Three-Pillar Messaging Framework**

1.  **For Executives:** \"Govern agentic AI as a fiduciary duty, not an
    > IT project\"

2.  **For Technical Teams:** \"Auditable inconsistency detection built
    > into your CI/CD pipeline\"

3.  **For Governance Practitioners:** \"Methodology + Platform +
    > Certification ecosystem\"

**2. Information Architecture & Site Structure**

**Primary Navigation**

┌─────────────────────────────────────────────────────────────┐\
│ \[Logo\] Phase Mirror │\
│ │\
│ Methodology \| Platform \| Services \| Resources \| CTA │\
└─────────────────────────────────────────────────────────────┘

**Navigation Items:**

-   **Methodology** → What is Phase Mirror Dissonance \| How It Works \|
    > Use Cases

-   **Platform** → Oracle Overview \| Pricing \| Features \|
    > Integrations

-   **Services** → Consulting \| Implementation \| Certification \|
    > Training

-   **Resources** → Documentation \| White Papers \| Case Studies \|
    > Blog

-   **CTA (Sticky)** → \"Get Diagnostic\" or \"Start Free Tier\"

**Page Hierarchy**

Homepage\
├── Methodology\
│ ├── What is PMD\
│ ├── The Five-Step Framework\
│ ├── Agentic AI Governance\
│ └── For Enterprise Leaders\
├── Platform\
│ ├── Phase Mirror Oracle\
│ ├── Pricing\
│ ├── Technical Documentation\
│ └── Integrations\
├── Services\
│ ├── AI Governance Diagnostic (flagship)\
│ ├── Implementation Services\
│ ├── Advisory Retainers\
│ ├── Certification Programs\
│ └── Training Catalog\
├── Resources\
│ ├── Knowledge Base\
│ ├── White Papers\
│ ├── Policy Memos\
│ ├── Case Studies\
│ └── Blog\
└── Company\
├── About\
├── Open Core Model\
├── Careers\
└── Contact

**3. Homepage Blueprint**

**Section-by-Section Breakdown**

**A. Hero Section (Above the Fold)**

**Layout:** Full-width with asymmetric two-column grid

-   **Left Column (60%):** Copy + CTAs

-   **Right Column (40%):** Visual demonstration

**Copy:**

Headline: AI Governance by Design, Not by Hope\
Subheadline: Phase Mirror surfaces productive contradictions in\
agentic AI and converts them into binding governance mechanisms\
with clear owners, metrics, and timelines.\
\
Primary CTA: \[Get Your Diagnostic\] (links to lead capture)\
Secondary CTA: \[Explore the Methodology\] (links to methodology page)\
\
Trust Signal: \"Trusted by governance teams at \[logos of 3-5\
recognizable companies if available, otherwise omit\]\"

**Visual Element:**\
Interactive diagram showing the PMD loop:

1.  Mirror → 2. Dissonance → 3. Phase\
    > With animated flow showing transformation from \"vague claim\" to
    > \"concrete lever\"

**Design Notes:**

-   Hero background: Subtle gradient from var(\--color-background) to
    > var(\--color-surface)

-   CTA buttons follow design system: Primary = var(\--color-primary),
    > Secondary = var(\--color-secondary)

-   No distracting animations---let clarity do the work

**B. Problem Statement Section**

**Headline:** \"The Core Tension: AI Autonomy vs. Enterprise
Governance\"

**Layout:** Single-column centered text (max-width: 800px) followed by
three-column tension grid

**Copy:**

Agentic AI promises autonomous decision-making.\
Enterprise governance demands deterministic accountability.\
These forces are in permanent opposition.\
\
Phase Mirror doesn\'t resolve this contradiction---it manages it\
through explicit bindings.

**Three-Column Tension Grid:**

  What Organizations Say                    Operating Reality                          Result
  ----------------------------------------- ------------------------------------------ -------------------------------------
  \"We want AI to innovate autonomously\"   Zero-failure tolerance in production       Innovation stalls or breaches occur
  \"Transparency is our priority\"          Built on proprietary black-box platforms   Unauditable decisions
  \"We align AI with values\"               No binding mechanism for enforcement       Vague claims, no accountability

**Design Notes:**

-   Grid uses cards with var(\--color-card-border) borders

-   Icons for each row using neutral, professional style

-   Tension visualization: subtle warning color var(\--color-warning)
    > accents

**C. Solution: The Phase Mirror Methodology**

**Headline:** \"How Phase Mirror Works: Mirror → Dissonance → Phase\"

**Layout:** Horizontal stepper/timeline with three stages

**Stage 1: Mirror**

-   Icon: Reflective surface

-   Copy: \"Reflect the claim back without endorsement---create neutral
    > starting point\"

-   Example: \"We want AI in support but promise white-glove service
    > with no QA budget\"

**Stage 2: Dissonance**

-   Icon: Diverging paths

-   Copy: \"Identify tensions between stated goals and operating
    > incentives\"

-   Example: \"Cost goals conflict with service promise. QA absence
    > makes breaches likely.\"

**Stage 3: Phase**

-   Icon: Actionable checklist

-   Copy: \"Convert tensions into concrete levers with owners, metrics,
    > and horizons\"

-   Example Table:

  Owner   Lever                     Metric                     Horizon
  ------- ------------------------- -------------------------- ---------
  VP CX   Create tiered SLA         CSAT ≥4.5                  30 days
  Ops     Add spot-QA 5% tickets    Defect rate \<1%           14 days
  Eng     Guardrails on responses   Policy violations \<0.2%   21 days

**CTA:** \[Learn the Full Methodology →\]

**D. Platform Overview Section**

**Headline:** \"Phase Mirror Oracle: Callable, Auditable Inconsistency
Detection\"

**Subheadline:** \"Embed dissonance detection directly into your CI/CD
pipeline, merge queues, and governance workflows\"

**Layout:** Feature grid (2x2) with visual demonstrations

**Feature Blocks:**

1.  **Core Rules MD-001 to MD-005**

    -   Deterministic dissonance detection

    -   Open-source Apache 2.0 base

2.  **CLI + API Integration**

    -   Callable from GitHub Actions, GitLab CI

    -   JSON output for toolchain integration

3.  **Calibration Data Network**

    -   Aggregated false-positive rates

    -   Self-hosted users can\'t replicate this moat

4.  **Compliance Packs**

    -   NIST AI RMF, EU AI Act, SEC Disclosure

    -   Industry-specific rule extensions

**CTA:** \[Explore Platform Pricing →\]

**E. Services Overview Section**

**Headline:** \"Full-Lifecycle AI Governance Services\"

**Layout:** Card-based grid showcasing service portfolio

**Service Cards (4 cards in 2x2 grid):**

1.  **Strategic Consulting**

    -   AI Governance Diagnostic (flagship)

    -   Board-level risk assessment

    -   Starting at \$75K

2.  **Implementation**

    -   Platform deployment

    -   Custom rule development

    -   Fixed-price packages

3.  **Enterprise Seats**

    -   Compliance packs + support

    -   SLA-backed guarantees

    -   Annual contracts

4.  **Certification & Training**

    -   Practitioner certifications

    -   Certified implementations

    -   Revenue + ecosystem lock-in

**CTA:** \[View Services Catalog →\]

**F. Social Proof Section**

**Headline:** \"Built for Organizations Managing AI at Scale\"

**Layout:**

-   Company logos (if available)

-   2-3 short testimonial cards with role + company

-   Key metrics in stat blocks

**Stat Blocks (if data available):**

-   \"X organizations using Phase Mirror\"

-   \"Y governance levers deployed\"

-   \"Z% reduction in governance cycle time\"

**Testimonial Template:**

\"Quote about how Phase Mirror converted abstract governance\
concerns into actionable mechanisms.\"\
--- Name, Title at Company

**Design Notes:**

-   Logos in grayscale, subtle hover color effect

-   Testimonial cards with soft shadows var(\--shadow-sm)

**G. CTA Section (Pre-Footer)**

**Headline:** \"Ready to Govern AI by Design?\"

**Layout:** Split CTA with two paths

**Left Path: For Organizations**

Get Your AI Governance Diagnostic\
6-week engagement to surface tensions and build levers\
\[Schedule Consultation →\]

**Right Path: For Developers/Teams**

Start with Free Tier\
Deploy Phase Mirror Oracle with core rules\
\[Get Started Free →\]

**H. Footer**

**Layout:** Multi-column footer with comprehensive site navigation

┌─────────────────────────────────────────────────────────────┐\
│ Phase Mirror │\
│ Governance by design, not by hope. │\
│ │\
│ Platform Services Resources Company │\
│ - Pricing - Consulting - Docs - About │\
│ - Features - Training - Blog - Careers │\
│ - Integrations - Certification - White Papers - Contact │\
│ │\
│ Legal Social │\
│ Phase Mirror License v1.0 \| Privacy \| Terms \[Icons\] │\
│ │\
│ © 2026 Proof Labs LLC. Phase Mirror® is a registered │\
│ trademark. Code: Apache 2.0 \| Managed services: Commercial │\
└─────────────────────────────────────────────────────────────┘

**4. Key Interior Pages**

**A. Methodology Page**

**Purpose:** Educate on the PMD framework\'s principles and application

**Structure:**

1.  **Introduction:** What Phase Mirror Dissonance is and isn\'t

2.  **Core Principles:** Mirror, Dissonance, Phase definitions

3.  **The Five-Step Operating Loop:** Extract → Map → Rank → Produce →
    > Precision Question

4.  **Communication Templates:** Standard, Rapid Triage, Board Packet

5.  **Real Examples:** Before/after transformations

6.  **CTA:** Download Implementation Guide (lead capture)

**B. Platform/Pricing Page**

**Purpose:** Convert visitors to Community tier or sales conversation

**Pricing Table Structure:**

  Tier             Community            Team                Business              Enterprise
  ---------------- -------------------- ------------------- --------------------- ---------------------
  **Price**        Free                 \$6K/year           \$36K/year            Custom (\>\$100K)
  **Seats**        Unlimited            10                  50                    Unlimited
  **Rules**        Core MD-001--005     Extended registry   Full registry         Full + custom
  **Deployment**   Self-hosted          Cloud dashboard     Cloud + Priority      Dedicated instance
  **SLA**          None                 99.0%               99.5%                 99.9%
  **Support**      Community            Email 24hr          Priority 4hr          TAM 1hr critical
  **CTA**          \[Download CLI →\]   \[Start Trial →\]   \[Contact Sales →\]   \[Schedule Demo →\]

**Key Messaging:**

-   Open-core with managed service restriction

-   Self-hosting always permitted

-   Calibration data network advantage for hosted tiers

**C. AI Governance Diagnostic (Service Page)**

**Purpose:** Sell flagship consulting engagement

**Structure:**

1.  **What It Is:** 6-week executive engagement applying PMD methodology

2.  **Who It\'s For:** C-suite, Board, Senior Governance Leaders

3.  **Deliverables:**

    -   Ranked dissonance matrix

    -   10-15 actionable levers with owners/metrics/horizons

    -   Governance artifacts (Spec, SLA, kill-switch protocols)

    -   Board presentation template

4.  **Pricing:** \$75K--\$500K based on organizational complexity

5.  **Process Timeline:** Week-by-week breakdown

6.  **CTA:** \[Schedule Discovery Call →\]

**Trust Signals:**

-   \"Designed for fiduciary-level governance\"

-   \"Outputs designed for board presentation\"

-   \"Binding artifacts, not abstract recommendations\"

**D. Certification Page**

**Purpose:** Drive practitioner certification revenue + ecosystem
lock-in

**Certification Paths:**

Entry Level → Professional → Expert/Leadership\
↓ ↓ ↓\
PMA CPMP CPMA\
Associate Practitioner Architect\
\$395 \$595 \$995

**Certification Cards:**

**1. Phase Mirror Associate (PMA)**

-   Target: Governance analysts, compliance staff

-   Format: 90-min online multiple-choice

-   Renewal: Annual (\$195)

**2. Certified Phase Mirror Practitioner (CPMP)**

-   Target: Governance leads, senior analysts

-   Format: 2-hour scenario-based online

-   Renewal: Biennial (\$295)

**3. Certified Phase Mirror Architect (CPMA)**

-   Target: Enterprise architects, governance directors

-   Format: 3-hour hands-on performance-based

-   Renewal: Biennial (\$495)

**Implementation Certifications:**

-   Certified Implementation (vendors): \$5K/year

-   Certified Consulting Partner: \$10K/year

-   Certified Training Provider: \$7.5K/year

**CTA:** \[Register for Next Exam →\] or \[Download Exam Prep Guide →\]

**5. Design System Application**

**Color Strategy**

**Background Hierarchy:**

-   Page background: var(\--color-background) -- Cream 50 (light) /
    > Charcoal 700 (dark)

-   Card surfaces: var(\--color-surface) -- Cream 100 (light) / Charcoal
    > 800 (dark)

-   Borders: var(\--color-border) with transparency

**Brand Colors:**

-   Primary: var(\--color-primary) -- Teal 500 (light) / Teal 300 (dark)

-   Accent sections: Rotate through var(\--color-bg-1) through
    > var(\--color-bg-8) for section backgrounds

-   Status indicators: Use var(\--color-success), var(\--color-warning),
    > var(\--color-error)

**Typography:**

-   Headings: var(\--font-family-base) with var(\--font-weight-semibold)

-   Body: var(\--font-size-base) with var(\--line-height-normal)

-   Code/technical content: var(\--font-family-mono)

**Component Patterns**

**CTAs:**

-   Primary actions: .btn.btn\--primary with hover states

-   Secondary actions: .btn.btn\--secondary

-   Always include benefit reinforcement: \"Start Free -- No Credit Card
    > Required\"

**Cards:**

-   Use .card component with .card\_\_body

-   Consistent padding: var(\--space-16)

-   Hover state with var(\--shadow-md)

**Forms (Lead Capture):**

-   .form-control styling

-   Clear .form-label with var(\--font-weight-medium)

-   Inline validation with var(\--color-error) messaging

**6. Conversion Optimization Strategy**

**Lead Capture Points**

**Gated Content (Progressive Profiling):**

1.  **Low Friction:** Newsletter signup → Email only

2.  **Medium Friction:** White paper download → Email + Role

3.  **High Friction:** Diagnostic consultation → Full form + Company
    > info

**Embedded CTAs:**

-   Sticky nav CTA: Always visible, primary action

-   End of methodology sections: \"Get Implementation Guide\"

-   After pricing table: \"Not sure which tier? Talk to sales\"

-   Blog posts: Relevant service or resource offers

**Trust Signal Placement**

**Above the Fold:**

-   Customer logos (if available)

-   \"Open-source core + commercial managed service\"

**Service Pages:**

-   Pricing transparency: \"Starting at \$X\"

-   Timeline commitments: \"6-week engagement\"

-   Deliverable specificity: Not \"strategy document\" but \"Ranked
    > dissonance matrix with impact-tractability scores\"

**Footer:**

-   License transparency: Link to Phase Mirror License v1.0

-   Foundation affiliation: \"Proof Labs LLC → Citizen Gardens
    > Foundation 501(c)(3)\" roadmap

**7. Technical Implementation Requirements**

**Performance & Accessibility**

**Core Requirements:**

-   Lighthouse score \>90 across all metrics

-   WCAG 2.1 AA compliance minimum

-   Semantic HTML with proper heading hierarchy

-   Keyboard navigation support throughout

-   Focus indicators with var(\--focus-ring)

**Responsive Breakpoints:**

-   Mobile: \<640px

-   Tablet: 640px--1024px

-   Desktop: \>1024px

-   Use .container classes with max-width constraints

**Page Speed Optimizations:**

-   Lazy load images below fold

-   Inline critical CSS for hero section

-   Defer non-critical JavaScript

-   CDN delivery for static assets

**SEO Foundation**

**On-Page SEO:**

-   Schema markup for Organization, SoftwareApplication, Course (for
    > training)

-   Structured data for pricing tables

-   Meta descriptions optimized for CTR (140-160 chars)

-   Open Graph tags for social sharing

**Content Strategy:**

-   Target keywords: \"AI governance framework\", \"agentic AI
    > governance\", \"AI compliance automation\", \"autonomous AI
    > liability\"

-   Long-tail: \"how to govern agentic AI\", \"AI governance
    > methodology\", \"Phase Mirror Dissonance\"

**Integrations**

**Marketing Stack:**

-   HubSpot or similar for lead capture/nurture

-   Google Analytics 4 + Tag Manager

-   Calendly embed for consultation booking

**Product Stack:**

-   GitHub OAuth for Community tier CLI access

-   Stripe for Team/Business tier subscriptions

-   Documentation site (Docusaurus or similar) subdomain

**8. Content Priorities & Production**

**Launch Content (MVP)**

**Essential Pages (Priority 1):**

1.  Homepage

2.  Methodology overview

3.  Platform/Pricing

4.  AI Governance Diagnostic (flagship service)

5.  Contact/Demo request

**Supporting Content (Priority 2):**\
6. Full services catalog\
7. Certification overview\
8. About/Company\
9. Blog (initial 3-5 posts)

**Resource Library (Priority 3):**\
10. Knowledge base/docs\
11. White papers (gated)\
12. Case studies (when available)

**Content Voice & Style**

**Writing Principles:**

-   **Short, declarative sentences:** \"Phase Mirror converts tensions
    > into levers.\"

-   **Non-emotive:** No exclamation points, hype, or superlatives

-   **Evidence-based:** Cite market data, reference frameworks

-   **Mechanism-focused:** Replace \"align\" with \"bind via
    > Spec/SLA/Contract\"

**Example Transformations:**

  ❌ Vibe Claim                           ✅ Phase Mirror Voice
  -------------------------------------- ------------------------------------------------------------------------------
  \"Revolutionary AI governance!\"       \"Diagnostic methodology for agentic AI liability management.\"
  \"We help you align AI with values\"   \"We convert governance tensions into binding artifacts with clear owners.\"
  \"Innovative approach to AI ethics\"   \"Structured framework for managing autonomy-governance contradictions.\"

**9. Go-to-Market Alignment**

**Audience Journey Mapping**

**Awareness Stage:**

-   **Content:** Blog posts, white papers on \"agentic AI governance
    > challenges\"

-   **CTAs:** Newsletter signup, gated white paper

-   **Messaging:** Problem education (autonomy vs. governance tension)

**Consideration Stage:**

-   **Content:** Methodology deep-dive, case studies, pricing comparison

-   **CTAs:** Download implementation guide, schedule demo

-   **Messaging:** Solution differentiation (mechanisms vs. checklists)

**Decision Stage:**

-   **Content:** ROI calculators, service deliverables, testimonials

-   **CTAs:** Request proposal, start free tier

-   **Messaging:** Proof points, binding commitments

**Customer Segmentation**

**Segment 1: C-Suite/Board (High Value)**

-   **Entry Point:** AI Governance Diagnostic

-   **Messaging:** Fiduciary duty, SEC scrutiny, defensible governance
    > architecture

-   **Content:** Board packet template, policy memos

-   **Sales Motion:** High-touch, consultation-first

**Segment 2: IT/Engineering Leaders (Platform Adoption)**

-   **Entry Point:** Community tier → Team/Business

-   **Messaging:** Auditable inconsistency detection, CI/CD integration

-   **Content:** Technical docs, API references, integration guides

-   **Sales Motion:** Product-led growth, self-serve → expansion

**Segment 3: Governance Practitioners (Ecosystem)**

-   **Entry Point:** Training → Certification

-   **Messaging:** Career development, standardized methodology

-   **Content:** Exam prep guides, practitioner community

-   **Sales Motion:** Volume play, certification as recurring revenue

**10. Measurement & Iteration**

**Key Performance Indicators**

**Traffic Metrics:**

-   Organic search traffic (target keywords ranking)

-   Direct traffic (brand awareness)

-   Referral traffic (partnership ecosystem)

**Engagement Metrics:**

-   Time on methodology page (target: \>3 min)

-   Pricing page scroll depth (target: 80%+)

-   Resource downloads (white papers, guides)

**Conversion Metrics:**

-   Lead capture rate by funnel stage

-   Demo/consultation request conversion

-   Community tier activation rate

-   Free-to-paid conversion rate

**Business Metrics:**

-   Sales pipeline velocity from website leads

-   Average deal size by entry point

-   Customer acquisition cost (CAC) by channel

-   Lifetime value (LTV) by customer segment

**A/B Testing Roadmap**

**Phase 1 (Months 1-3):**

-   Hero headline variations

-   Primary CTA copy (\"Get Diagnostic\" vs. \"Schedule Consultation\")

-   Pricing table anchor (show Enterprise first vs. Community first)

**Phase 2 (Months 4-6):**

-   Social proof placement (hero vs. dedicated section)

-   Service page structure (deliverables-first vs. process-first)

-   Form length (short vs. progressive profiling)

**Phase 3 (Months 7-12):**

-   Content personalization by visitor segment

-   Interactive diagnostic tool (self-assessment)

-   Chat vs. calendly for demo booking

**11. Technical Architecture**

**Recommended Stack**

**Frontend:**

-   **Framework:** Next.js (React) with TypeScript

-   **Styling:** Tailwind CSS configured to match design system CSS
    > variables

-   **Animations:** Framer Motion (subtle, purposeful only)

**Backend/CMS:**

-   **Option A:** Headless CMS (Contentful, Sanity) for marketing
    > content

-   **Option B:** Next.js with MDX for fully version-controlled content

-   **Recommendation:** MDX for control + Git-based workflow alignment
    > with open-core philosophy

**Hosting:**

-   Vercel or Netlify for Next.js deployment

-   Cloudflare CDN for asset delivery

-   GitHub for repository (public for docs, private for marketing site)

**Analytics & Marketing:**

-   PostHog or Plausible (privacy-focused analytics)

-   HubSpot for CRM + marketing automation

-   Stripe for payment processing

**Repository Structure**

/phase-mirror-website\
├── /app \# Next.js app directory\
│ ├── /methodology \# Methodology pages\
│ ├── /platform \# Platform/pricing\
│ ├── /services \# Services catalog\
│ ├── /resources \# Blog, white papers\
│ └── /company \# About, careers\
├── /components \# Reusable UI components\
│ ├── /ui \# Design system components\
│ ├── /sections \# Page sections\
│ └── /layouts \# Layout templates\
├── /content \# MDX content files\
├── /public \# Static assets\
│ ├── /images\
│ ├── /downloads \# PDFs, guides\
│ └── /fonts\
├── /styles \# Global styles, design system\
│ ├── globals.css \# Design system CSS (from provided spec)\
│ └── tailwind.config \# Tailwind mapped to CSS vars\
└── /lib \# Utilities, helpers

**12. Open Core Transparency**

**Communicating the Model**

**On Pricing Page:**

Open Core Model\
Phase Mirror Oracle core (rules MD-001--005) is Apache 2.0.\
Self-hosting is always permitted.\
Managed service requires commercial agreement.\
\
What\'s Free:\
✓ Core dissonance detection rules\
✓ CLI + API access\
✓ Self-hosted deployment\
✓ Modification and redistribution\
\
What\'s Commercial:\
✓ Managed cloud service\
✓ Extended rule registry\
✓ Calibration data network access\
✓ SLA-backed support

**In Footer:**

Code License: Apache 2.0 \| Managed Service: Commercial\
\[View Phase Mirror License v1.0 →\]

**GitHub Integration**

**Public Repository Links:**

-   \"View Source on GitHub\" badge in nav or footer

-   Contribution guidelines link

-   Roadmap transparency (GitHub Projects public board)

**Community Tier Activation:**

-   \"Get Started\" CTA links to GitHub releases page

-   Installation docs prominently linked

-   Community forum (GitHub Discussions or Discourse)

**13. Compliance & Legal**

**Required Pages**

**Privacy Policy:**

-   GDPR compliance (if serving EU)

-   CCPA compliance (California residents)

-   Cookie consent banner with granular controls

-   Data retention and deletion policies

**Terms of Service:**

-   Website use terms

-   Separate from Phase Mirror License (link to it)

-   Disclaimer of warranties for Community tier

**Phase Mirror License Page:**

-   Full text of Phase Mirror License v1.0

-   Plain-language FAQ (already created in documentation)

-   Use case examples (permitted vs. not permitted)

**Trust & Transparency**

**About Page Transparency:**

-   Proof Labs LLC as commercial entity

-   Roadmap for Citizen Gardens Foundation 501(c)(3) transition

-   Mozilla model reference as precedent

-   Leadership team bios (when available)

**14. Launch Checklist**

**Pre-Launch**

**Technical:**

-   \[ \] All pages responsive across breakpoints

-   \[ \] Accessibility audit passed (WCAG 2.1 AA)

-   \[ \] Page speed \>90 Lighthouse score

-   \[ \] SSL certificate configured

-   \[ \] Analytics tracking verified

-   \[ \] Form submissions tested (lead capture)

-   \[ \] Payment integration tested (Team/Business tiers)

**Content:**

-   \[ \] All copy reviewed for Phase Mirror voice

-   \[ \] Legal pages complete (Privacy, Terms, License)

-   \[ \] Meta descriptions + Open Graph tags on all pages

-   \[ \] 404 page designed

-   \[ \] Downloadable assets (white papers, guides) uploaded

**Marketing:**

-   \[ \] HubSpot workflows configured

-   \[ \] Email sequences drafted (lead nurture)

-   \[ \] UTM parameter strategy defined

-   \[ \] Google Analytics goals configured

-   \[ \] Social media accounts claimed + branded

**Post-Launch (Week 1)**

-   \[ \] Monitor error logs + fix critical issues

-   \[ \] Review analytics setup for tracking accuracy

-   \[ \] Test conversion funnels end-to-end

-   \[ \] Gather initial user feedback

-   \[ \] Publish launch announcement (blog, social)

**Post-Launch (Month 1)**

-   \[ \] Analyze traffic sources + top landing pages

-   \[ \] Review conversion rates by page/funnel

-   \[ \] A/B test hero CTA variations

-   \[ \] Publish 2-3 additional blog posts

-   \[ \] Reach out for first customer testimonials

**15. Future Enhancements (Roadmap)**

**Q1 Post-Launch**

**Interactive Diagnostic Tool:**

-   Self-assessment questionnaire

-   Generates sample dissonance report

-   Lead capture mechanism

-   Positions consulting engagement

**Customer Portal:**

-   Login for Team/Business/Enterprise customers

-   Usage analytics dashboard

-   Billing management

-   Support ticket submission

**Q2 Post-Launch**

**Community Features:**

-   Public case study library

-   User-submitted dissonance examples (moderated)

-   Practitioner directory (certified individuals)

-   Partner/integration marketplace

**Content Expansion:**

-   Weekly blog cadence

-   Monthly webinar series

-   Quarterly industry reports

-   Podcast launch (if aligned with strategy)

**Q3+ Post-Launch**

**Localization:**

-   EU-focused content (EU AI Act compliance pack)

-   Spanish language version

-   Asia-Pacific presence

**Product-Led Growth Enhancements:**

-   Freemium feature expansion

-   In-app upgrade prompts

-   Self-serve Enterprise trial

**Final Notes**

This blueprint is designed for **decisive action, not endless
iteration**. The Phase Mirror methodology demands we convert these
instructions into binding artifacts with clear owners.

**Recommended Next Steps:**

  Owner            Lever                                            Metric                             Horizon
  ---------------- ------------------------------------------------ ---------------------------------- ---------
  You (Lead)       Select development team/agency                   Vendor selected, SOW signed        14 days
  Marketing Lead   Draft homepage copy (hero through CTA)           Copy doc complete                  21 days
  Technical Lead   Set up Next.js + design system implementation    Deployed to staging with 3 pages   30 days
  Content Lead     Write methodology page + flagship service page   2 pages published to staging       30 days
  You              Define success metrics + analytics setup         GA4 configured with goals          21 days

**The precision question:**\
Which wins if speed and perfection collide---launch with MVP in 60 days,
or delay for comprehensive feature set?

**Recommended answer:** Launch MVP (Homepage + Methodology + Pricing +
Flagship Service + Contact) in 60 days. Iterate based on real user
behavior, not assumptions. The Phase Mirror does not resolve
dissonance---it names it. Your site should do the same.

⁂

1.  Phase-Mirror\_-Consultation-SaaS.pdf

2.  [[https://www.pgsuae.com/blogs/the-future-of-ai-in-web-design-trends-to-watch-in-2026/]{.underline}](https://www.pgsuae.com/blogs/the-future-of-ai-in-web-design-trends-to-watch-in-2026/)

3.  [[https://landingi.com/landing-page/saas-best-practices/]{.underline}](https://landingi.com/landing-page/saas-best-practices/)

4.  [[https://itmonks.com/blog/enterprise/website-architecture/]{.underline}](https://itmonks.com/blog/enterprise/website-architecture/)

5.  [[https://www.centraleyes.com/how-to-build-an-ai-governance-program-in-2026/]{.underline}](https://www.centraleyes.com/how-to-build-an-ai-governance-program-in-2026/)

6.  [[https://genesysgrowth.com/blog/designing-b2b-saas-landing-pages]{.underline}](https://genesysgrowth.com/blog/designing-b2b-saas-landing-pages)

7.  [[https://www.linkedin.com/pulse/enterprise-website-architecture-strategic-foundation-scalable-msc5f]{.underline}](https://www.linkedin.com/pulse/enterprise-website-architecture-strategic-foundation-scalable-msc5f)

8.  [[https://adeptiv.ai/ai-governance-2026-from-policy-to-control/]{.underline}](https://adeptiv.ai/ai-governance-2026-from-policy-to-control/)

9.  [[https://saaspo.com/blog/saas-landing-page-best-practices-how-to-design-pages-that-actually-convert]{.underline}](https://saaspo.com/blog/saas-landing-page-best-practices-how-to-design-pages-that-actually-convert)

10. [[https://www.rishabhsoft.com/blog/enterprise-software-architecture-patterns]{.underline}](https://www.rishabhsoft.com/blog/enterprise-software-architecture-patterns)

11. [[https://nmsconsulting.com/ai-ethics-and-governance-consulting/]{.underline}](https://nmsconsulting.com/ai-ethics-and-governance-consulting/)

12. Agentic Domain-Specific Reasoning.pdf

13. [[https://saaslandingpage.com]{.underline}](https://saaslandingpage.com)

14. [[https://www.netguru.com/blog/enterprise-web-development]{.underline}](https://www.netguru.com/blog/enterprise-web-development)

15. [[https://iapp.org/resources/article/ai-governance-vendor-report]{.underline}](https://iapp.org/resources/article/ai-governance-vendor-report)

16. [[https://unbounce.com/conversion-rate-optimization/the-state-of-saas-landing-pages/]{.underline}](https://unbounce.com/conversion-rate-optimization/the-state-of-saas-landing-pages/)

17. [[https://webflow.com/blog/enterprise-web-design]{.underline}](https://webflow.com/blog/enterprise-web-design)

18. Policy-Memo\_-Managing-Agentic-AI-Liability-with-the-Phase-Mirror-Framework.pdf

19. The Phase Mirror does not resolve dissonance---it names it.pdf

20. Understanding-Phase-Mirror-Dissonance\_-A-Beginner-s-Guide.pdf

21. The Phase of Mirror Dissonance.pdf

22. Implementation-Guide\_-Applying-Phase-Mirror-Dissonance.pdf

23. Phase mirror dissonance\_\_\_Open core must be useful.pdf

24. Phase-Mirror\_-Comprehensive-Services-Catalog.docx.pdf
