**AIISTECH Website: Phased Implementation Blueprint**

**Executive Overview**

This roadmap provides **step-by-step instructions** to launch a
high-converting, client-facing website optimized for mid-market lead
generation. We\'ll deploy in **three phases over 10 weeks**, launching a
fully functional MVP by late March 2026.

**PHASE 1: DISCOVERY & PLANNING (Week 1--2)**

**Objectives**

-   ✅ Finalize website strategy and core messaging

-   ✅ Establish design system and brand guidelines

-   ✅ Set up development environment and tools

-   ✅ Create content outline and asset list

**Key Deliverables**

**1.1 Website Strategy Locked**

**Owner**: CEO / Product Lead\
**Tasks**:

-   \[ \] Confirm primary CTA: \"Start Your Free Assessment\" (vs.
    > alternatives)

-   \[ \] Define success metrics:

    -   Target: 5--10 qualified leads/month by Month 4--6

    -   Assessment sign-ups: 10--15/month

    -   Demo bookings: 3--5/month

    -   Lead quality score: Track by vertical + company size

-   \[ \] Identify first 3 target verticals: Healthcare, Manufacturing,
    > BFSI

-   \[ \] Lock messaging: \"Vertical Experts + Unified Stack\"
    > positioning

-   \[ \] Confirm brand voice: Confident, opinionated, outcome-focused
    > (not feature-focused)

**Timeline**: Complete by **January 17, 2026**

**1.2 Design System & Brand Style Guide**

**Owner**: Designer / Brand Manager\
**Deliverables**:

\# AIISTECH Brand Design System\
\
\#\# Color Palette\
- \*\*Primary Accent\*\*: \#38bdf8 (Teal -- trust, innovation)\
- \*\*Dark Background\*\*: \#0f172a (Charcoal -- professional)\
- \*\*Off-white Text\*\*: \#f1f5f9 (Readable on dark)\
- \*\*Success\*\*: \#22c55e (Green for positive metrics)\
- \*\*Warning\*\*: \#f59e0b (Amber for caution)\
\
\#\# Typography\
- \*\*Headlines\*\*: -apple-system, BlinkMacSystemFont, \'Segoe UI\'
(sans-serif, 600--bold for H1--H2)\
- \*\*Body\*\*: Same system fonts, 16px / 1.5 line height, 400--regular
weight\
- \*\*Code/Mono\*\*: \'Berkeley Mono\' or \'Courier New\'\
\
\#\# Spacing & Layout\
- \*\*Desktop\*\*: 1200px max-width, 40px side padding\
- \*\*Tablet\*\*: 90% width, 24px padding\
- \*\*Mobile\*\*: 100% width, 16px padding\
\
\#\# Interactive States\
- \*\*Button Hover\*\*: +10% opacity, subtle shadow\
- \*\*Form Focus\*\*: 3px teal ring outline\
- \*\*Link Hover\*\*: Underline + color brighten\
- \*\*Animations\*\*: 0.3s smooth transitions\
\
\#\# Dark Mode Support\
- Native CSS (prefers-color-scheme: dark)\
- All text colors adjust automatically

**Timeline**: Complete by **January 20, 2026**

**1.3 Development Environment Setup**

**Owner**: Technical Lead / DevOps\
**Tasks**:

-   \[ \] Set up Git repository (GitHub/GitLab)

-   \[ \] Configure CI/CD pipeline (Vercel or Netlify)

-   \[ \] Choose hosting: **Vercel** (recommended for Next.js)

-   \[ \] Configure CDN (Cloudflare for global performance)

-   \[ \] Set up SSL certificates

-   \[ \] Create development, staging, production environments

-   \[ \] Configure DNS for
    > [[AIISTECH.com]{.underline}](http://aiitech.com) subdomain (if
    > needed)

**Tech Stack Selected**:

-   **Framework**: Next.js 14 (React SSR + ISR)

-   **Styling**: Tailwind CSS (utility-first, dark mode included)

-   **Components**: Radix UI (accessible, unstyled)

-   **Forms**: React Hook Form + Zod

-   **Blog**: MDX + Next.js ISR (Incremental Static Regeneration)

-   **Analytics**: Google Analytics 4 + Hotjar

-   **CRM**: HubSpot CRM free tier + Calendly embed

-   **Hosting**: Vercel + Cloudflare

**Timeline**: Complete by **January 20, 2026**

**1.4 Information Architecture & Sitemap**

**Owner**: UX Lead\
**Content Outline**:

AIISTECH.com\
├── / (Homepage)\
├── /platform\
│ ├── /platform/psa-overview\
│ ├── /platform/automation-capabilities\
│ └── /platform/integrations\
├── /solutions\
│ ├── /solutions/healthcare-revenue-cycle\
│ ├── /solutions/manufacturing-quality-control\
│ ├── /solutions/bfsi-aml\
│ └── /solutions/professional-services\
├── /services\
│ ├── /services/implementation\
│ ├── /services/managed-services\
│ └── /services/advisory\
├── /resources\
│ ├── /blog\
│ │ └── /blog/\[slug\] (dynamic posts)\
│ ├── /case-studies\
│ │ └── /case-studies/\[slug\] (dynamic detail pages)\
│ ├── /webinars\
│ ├── /guides\
│ └── /roi-calculator\
├── /pricing\
├── /contact\
├── /sign-in\
└── /\[legal pages\]\
├── /privacy\
├── /terms\
└── /security

**Timeline**: Complete by **January 20, 2026**

**1.5 Content & Asset Inventory**

**Owner**: Content Manager\
**Assets to Gather**:

  Asset Type                Needed For                  Status       Notes
  ------------------------- --------------------------- ------------ --------------------------------------------------
  **Hero images**           Homepage, solutions pages   To Collect   Professional + minimal design
  **Product screenshots**   Platform showcase section   To Create    Use existing PSA UI or design mock
  **Company logo**          Header, footer              ✅ Ready      Confirm file formats (SVG preferred)
  **Founder photo**         About page, blog byline     To Collect   Professional headshot
  **Customer logos**        Social proof section        To Collect   Reach out to initial customers for permission
  **Testimonial quotes**    Homepage, case studies      To Collect   Conduct 3 interviews in Week 2
  **Data/charts**           Pricing, ROI section        To Create    ROI model, market sizing, case study metrics
  **Icons**                 Throughout site             Ready        Feather Icons or custom SVGs
  **Video (optional)**      Demo section, blog          To Produce   2-min platform demo (Loom or professional video)

**Timeline**: Start **January 15**, complete by **January 27, 2026**

**Week 1--2 Checklist**

-   \[ \] Website strategy document signed off

-   \[ \] Brand style guide completed (color, typography, spacing,
    > animations)

-   \[ \] Development environment live (Git, CI/CD, hosting configured)

-   \[ \] Sitemap finalized

-   \[ \] Content outline prepared (hero copy, benefit statements, CTAs
    > drafted)

-   \[ \] Asset list created; collection tasks assigned

-   \[ \] Team roles clarified: who owns design, copy, development,
    > analytics?

**PHASE 2: DESIGN & CONTENT CREATION (Week 3--5)**

**Objectives**

-   ✅ Complete design mockups for all key pages

-   ✅ Write and refine copy for homepage, solutions, services, pricing

-   ✅ Create interactive components (ROI calculator, demo video embeds)

-   ✅ Collect customer testimonials and case study outlines

**Key Deliverables**

**2.1 Homepage Design (Desktop + Mobile)**

**Owner**: Designer\
**Sections**:

  Section                 Status   Notes
  ----------------------- -------- ---------------------------------------------------------------------
  **Hero**                Design   Large headline + subheading + 2 CTAs (Assessment + Demo)
  **Problem Statement**   Design   3-column pain points (fragmentation, revenue loss, time drain)
  **Solution Stack**      Design   3-card flow (PSA → Automation → Results)
  **How It Works**        Design   4-step timeline (Readiness → Discovery → Pilot → Scale)
  **Why Choose Us**       Design   3 differentiators (Vertical Experts, Agentic AI, Recurring Revenue)
  **Social Proof**        Design   Customer logos + testimonial carousel + metrics
  **Platform Demo**       Design   Interactive tabs (Projects, Time Tracking, Billing, etc.)
  **Secondary CTA**       Design   Final call-to-action before footer
  **Footer**              Design   Navigation, company info, social links

**Wireframes**: Complete by **January 25, 2026**\
**High-Fidelity Mockups**: Complete by **February 1, 2026**\
**Mobile Responsive**: Verified by **February 3, 2026**

**2.2 Solutions Pages (Healthcare Example)**

**Owner**: Designer + Content Writer\
**Structure** (Apply to Manufacturing, BFSI):

/solutions/healthcare-revenue-cycle\
\
1. Hero Section (Vertical-Specific)\
- Headline: \"Healthcare Claims Processing Automation\"\
- Subheading: \"From 3-Day Manual to 15 Minutes\"\
- CTA: \"Start Assessment\" + \"Download Case Study\"\
- Visual: Before/After workflow diagram\
\
2. Problem Section\
- Current state challenges (pain points, costs, timelines)\
- Financial impact (\$700K--\$1.2M annual leakage)\
\
3. Our Playbook\
- 5-step approach (Week 1--2: Discovery, Week 3--8: Pilot, etc.)\
- Timeline, deliverables per phase\
\
4. Case Study / Social Proof\
- Full metrics (Before/After table)\
- Customer quote + photo\
- ROI calculator pre-filled with healthcare assumptions\
\
5. Compliance & Security\
- HIPAA, SOC 2, audit readiness\
- Logos + certifications\
\
6. Vertical-Specific CTA\
- \"Schedule Your Healthcare Assessment\"\
\
7. Integration Diagram\
- Your tech stack (Epic, Cerner, etc.) + our layer

**Timeline**:

-   Healthcare (Primary): **February 8, 2026**

-   Manufacturing (Secondary): **February 15, 2026**

-   BFSI (Tertiary): **February 22, 2026**

**2.3 Services & Pricing Page Design**

**Owner**: Designer + Content Writer\
**Sections**:

  Page            Sections                                    Timeline
  --------------- ------------------------------------------- ----------
  **/services**   3 service cards (Impl, Managed, Advisory)   Feb 8
                  Pricing transparency table                  Feb 8
                  Service phases + duration                   Feb 8
  **/pricing**    PSA pricing tiers                           Feb 10
                  Bundled packages                            Feb 10
                  ROI calculator (interactive)                Feb 12
                  FAQ toggle section                          Feb 12

**2.4 Copy Writing & Refinement**

**Owner**: Content Manager\
**Deliverables**:

  Page              Word Count    Status        Notes
  ----------------- ------------- ------------- ---------------------------------------
  Homepage Hero     50--80        In Progress   Outcome-focused, benefit-first
  Problem Section   100--150      In Progress   Pain point clarity, bullet format
  Solution Cards    60--100 ea.   In Progress   Specific benefits + proof points
  How It Works      150--200      In Progress   Phase descriptions + expected results
  Why Choose Us     200--300      In Progress   3 competitive advantages explained
  Services Page     300--400      In Progress   Service offerings, pricing clarity
  Pricing Page      200--300      In Progress   Plan comparison, transparency
  Homepage CTA      50--75        In Progress   Clear, confidence-driven

**All copy**: Draft by **February 3**, final by **February 8, 2026**

**2.5 Customer Testimonials & Case Study Outlines**

**Owner**: CEO / Sales Lead\
**Tasks**:

-   \[ \] Identify 3--5 initial customers willing to participate

-   \[ \] Conduct 30-min interviews (record with permission)

-   \[ \] Collect: Challenge faced, solution implemented, results
    > (metrics), quotes

-   \[ \] Request permission to use company name + photo

-   \[ \] Create case study outline (1-page skeleton for each)

**Interviews**: **January 22--29, 2026**\
**Case Study Outlines**: Complete by **February 3, 2026**\
**Full Case Studies**: Complete by **March 1, 2026** (can publish in
Phase 3)

**2.6 ROI Calculator (Interactive)**

**Owner**: Developer\
**Functionality**:

// ROI Calculator Logic\
\
Input Variables:\
- Annual transaction volume (slider: 10K--100K)\
- Time per transaction (slider: 5--60 mins)\
- Blended hourly cost (input: \$25--\$75/hr)\
- Annual tool/license costs (input: \$50K--\$500K)\
- Vertical (dropdown: Healthcare, Manufacturing, BFSI, Prof Services)\
- Team size (dropdown: 100--500, 500--1K, 1K+)\
\
Calculation:\
1. Current Annual Cost = (Volume × Mins ÷ 60) × Hourly Cost + Tool
Costs\
2. Automation Rate = 70% (default; adjust by vertical)\
3. Annual Savings = Current Cost × Automation Rate\
4. Implementation Cost = \$225K (default; varies by scope)\
5. Year 1 Managed Services = \$75K--\$150K\
6. Net Benefit (Year 1) = Savings - Implementation - Managed Services\
7. ROI = (Net Benefit / Total Investment) × 100%\
8. Payback Period = Total Investment / (Annual Savings / 12)\
\
Output:\
- Savings visualization (gauge chart: Red → Yellow → Green)\
- 12-month and 24-month ROI breakdown\
- Payback timeline\
- CTA: \"Schedule custom analysis to refine these numbers\"

**Development**: **February 5--12, 2026**\
**Testing**: **February 12--14, 2026**

**Week 3--5 Checklist**

-   \[ \] Homepage mockups (desktop + mobile) approved

-   \[ \] Solutions pages (HC, Mfg, BFSI) wireframed and approved

-   \[ \] Services + Pricing mockups complete

-   \[ \] All copy drafted and edited

-   \[ \] Customer interviews conducted (3--5 testimonials captured)

-   \[ \] ROI calculator logic defined and ready for development

-   \[ \] Asset collection in progress (logos, headshots, product
    > screenshots)

**PHASE 3: DEVELOPMENT & QA (Week 6--9)**

**Objectives**

-   ✅ Convert mockups to code (HTML, CSS, React)

-   ✅ Implement interactive features (forms, calculator, video embeds)

-   ✅ Set up analytics and conversion tracking

-   ✅ Conduct QA testing (cross-browser, mobile, performance)

-   ✅ Optimize for SEO and accessibility

**Key Deliverables**

**3.1 Frontend Development (Next.js + Tailwind)**

**Owner**: Frontend Developer\
**Build Priority**:

  Priority                Component                        Timeline
  ----------------------- -------------------------------- ------------
  **P0 (Critical)**       Homepage layout + all sections   Feb 15--22
                          Solutions page template          Feb 22--25
                          Services page                    Feb 25--26
                          Pricing page                     Feb 26--28
  **P1 (Important)**      Blog layout template             Mar 1--3
                          Case study template              Mar 3--4
                          Contact form                     Mar 4--5
  **P2 (Nice-to-Have)**   Webinar archive page             Mar 5--6
                          Guide/resource downloads         Mar 6--7

**Development Standards**:

-   \[ \] Tailwind CSS for all styling (no custom CSS unless necessary)

-   \[ \] Responsive design: Mobile-first approach

-   \[ \] Accessibility: WCAG 2.1 AA compliance (alt text, heading
    > hierarchy, color contrast)

-   \[ \] Performance: \<1.5s load time target

-   \[ \] Code splitting: Lazy-load above-the-fold content

**Repository Structure**:

/AIISTECH-website\
├── /src\
│ ├── /pages\
│ │ ├── index.tsx (homepage)\
│ │ ├── /solutions\
│ │ │ ├── healthcare.tsx\
│ │ │ ├── manufacturing.tsx\
│ │ │ └── bfsi.tsx\
│ │ ├── /services\
│ │ ├── /pricing\
│ │ ├── /blog\
│ │ ├── /case-studies\
│ │ └── /contact\
│ ├── /components\
│ │ ├── Hero.tsx\
│ │ ├── ProblemStatement.tsx\
│ │ ├── SolutionStack.tsx\
│ │ ├── CTASection.tsx\
│ │ ├── RoiCalculator.tsx\
│ │ └── \... (more components)\
│ ├── /styles\
│ │ └── globals.css (Tailwind imports)\
│ └── /lib\
│ ├── /data\
│ │ ├── case-studies.json\
│ │ ├── testimonials.json\
│ │ └── pricing.json\
│ └── utils.ts\
├── /public\
│ ├── /images\
│ ├── /videos\
│ └── /logos\
├── next.config.js\
├── tailwind.config.js\
└── tsconfig.json

**Deployment**: Vercel auto-deploys on Git push to main branch

**3.2 Interactive Components Development**

**Owner**: Frontend Developer

**A. ROI Calculator**

// src/components/RoiCalculator.tsx\
import { useState } from \'react\';\
\
export default function RoiCalculator() {\
const \[volume, setVolume\] = useState(50000);\
const \[timePerTx, setTimePerTx\] = useState(20);\
const \[costPerHr, setCostPerHr\] = useState(35);\
const \[toolCosts, setToolCosts\] = useState(100000);\
const \[vertical, setVertical\] = useState(\'healthcare\');\
\
// Calculation logic\
const currentCost = (volume \* timePerTx / 60) \* costPerHr +
toolCosts;\
const automationRate = vertical === \'healthcare\' ? 0.70 : 0.72; //
Varies by vertical\
const annualSavings = currentCost \* automationRate;\
const impCost = 225000;\
const msCost = 75000;\
const netBenefit = annualSavings - impCost - msCost;\
const roi = (netBenefit / (impCost + msCost)) \* 100;\
const payback = (impCost + msCost) / (annualSavings / 12);\
\
return (\
\<div className=\"bg-slate-50 p-8 rounded-lg\"\>\
\<h2 className=\"text-2xl font-bold mb-6\"\>Calculate Your ROI\</h2\>\
\
{/\* Inputs \*/}\
\<div className=\"grid grid-cols-2 gap-4 mb-6\"\>\
\<label\>Annual Volume: {volume.toLocaleString()}\</label\>\
\<input type=\"range\" min=\"10000\" max=\"100000\" value={volume}
onChange={(e) =\> setVolume(+e.target.value)} /\>\
{/\* More inputs\... \*/}\
\</div\>\
\
{/\* Results \*/}\
\<div className=\"grid grid-cols-3 gap-4 bg-white p-6 rounded-lg\"\>\
\<div\>\
\<h3 className=\"text-4xl font-bold
text-teal-500\"\>{roi.toFixed(0)}%\</h3\>\
\<p className=\"text-gray-600\"\>First-Year ROI\</p\>\
\</div\>\
\<div\>\
\<h3 className=\"text-4xl font-bold
text-teal-500\"\>{payback.toFixed(0)} mo\</h3\>\
\<p className=\"text-gray-600\"\>Payback Period\</p\>\
\</div\>\
\<div\>\
\<h3 className=\"text-4xl font-bold text-green-500\"\>\${(annualSavings
/ 1000).toFixed(0)}K\</h3\>\
\<p className=\"text-gray-600\"\>Annual Savings\</p\>\
\</div\>\
\</div\>\
\
\<p className=\"text-sm text-gray-600 mt-4\"\>\
Customize for your business: \<a href=\"/contact\"
className=\"text-teal-600 underline\"\>Schedule custom analysis\</a\>\
\</p\>\
\</div\>\
);\
}

**Development Timeline**: **February 12--18, 2026**

**B. Assessment Form + Lead Capture**

// src/components/AssessmentForm.tsx\
import { useState } from \'react\';\
import { useForm } from \'react-hook-form\';\
\
export default function AssessmentForm() {\
const { register, handleSubmit } = useForm();\
\
const onSubmit = async (data) =\> {\
// Step 1: Email-only entry\
// Step 2: Industry + company size dropdown\
// Step 3: Calendar popup (Calendly embed)\
// Step 4: Confirmation email (via HubSpot)\
\
const response = await fetch(\'/api/assessment\', {\
method: \'POST\',\
body: JSON.stringify(data)\
});\
// Redirect to Calendly or thank you page\
};\
\
return (\
\<form onSubmit={handleSubmit(onSubmit)} className=\"max-w-md\"\>\
\<input\
{\...register(\'email\')}\
type=\"email\"\
placeholder=\"your\@company.com\"\
required\
/\>\
{/\* Multi-step form UI \*/}\
\<button type=\"submit\" className=\"bg-teal-600 text-white px-6 py-2
rounded\"\>\
Get Your Assessment\
\</button\>\
\</form\>\
);\
}

**Development Timeline**: **February 15--22, 2026**

**C. Case Study Carousel**

// src/components/CaseStudyCarousel.tsx\
import { useState } from \'react\';\
\
export default function CaseStudyCarousel({ caseStudies }) {\
const \[current, setCurrent\] = useState(0);\
\
return (\
\<div className=\"relative\"\>\
\<div className=\"bg-white p-6 rounded-lg shadow\"\>\
\<blockquote className=\"text-lg italic mb-4\"\>\
\"{caseStudies\[current\].quote}\"\
\</blockquote\>\
\<p className=\"font-semibold\"\>---
{caseStudies\[current\].author}\</p\>\
\<p className=\"text-sm
text-gray-600\"\>{caseStudies\[current\].title}\</p\>\
\</div\>\
\
{/\* Navigation \*/}\
\<button onClick={() =\> setCurrent((current - 1 + caseStudies.length) %
caseStudies.length)}\>←\</button\>\
\<button onClick={() =\> setCurrent((current + 1) %
caseStudies.length)}\>→\</button\>\
\</div\>\
);\
}

**Development Timeline**: **February 22--25, 2026**

**3.3 API Routes & Backend Setup**

**Owner**: Backend Developer\
**Endpoints Needed**:

  Endpoint                   Method   Purpose                     Integration
  -------------------------- -------- --------------------------- -----------------------
  /api/assessment            POST     Form submission → HubSpot   HubSpot CRM API
  /api/contact               POST     Contact form → Email        SendGrid or HubSpot
  /api/webinar-signup        POST     Webinar registration        HubSpot
  /api/case-study-download   POST     Gated content download      HubSpot + Email
  /api/blog-search           GET      Blog search functionality   Algolia or local JSON

**Implementation**:

// src/pages/api/assessment.ts\
import { HubSpotAPI } from \'@/lib/hubspot\';\
\
export default async function handler(req, res) {\
const { email, industry, companySize } = req.body;\
\
try {\
// Create HubSpot contact\
await HubSpotAPI.contacts.create({\
email,\
properties: {\
industry,\
company\_size: companySize,\
lead\_source: \'website\_assessment\',\
hs\_lead\_status: \'Contacted\'\
}\
});\
\
// Trigger email workflow\
await HubSpotAPI.workflows.trigger({\
contact\_email: email,\
workflow\_name: \'Assessment - Welcome Email\'\
});\
\
res.status(200).json({ success: true });\
} catch (error) {\
res.status(500).json({ error: error.message });\
}\
}

**Timeline**: **February 18--25, 2026**

**3.4 Analytics & Conversion Tracking**

**Owner**: Marketing / Analytics\
**Setup**:

// src/lib/analytics.ts\
import { event } from \'gtag\';\
\
export const trackEvent = (eventName, eventData) =\> {\
event(eventName, eventData);\
};\
\
// Example usage:\
// trackEvent(\'assessment\_signup\', { industry: \'healthcare\',
company\_size: \'500-1000\' });\
// trackEvent(\'demo\_scheduled\', { duration\_minutes: 30 });\
// trackEvent(\'case\_study\_downloaded\', { vertical: \'healthcare\'
});

**Analytics Configuration**:

-   \[ \] Google Analytics 4 property ID: \[YOUR\_GA4\_ID\]

-   \[ \] Tag Manager container set up

-   \[ \] Conversion goals defined:

    -   Assessment sign-up

    -   Demo scheduled

    -   Case study downloaded

    -   Pricing inquiry

    -   Blog subscription

-   \[ \] UTM parameters documented for ad campaigns

-   \[ \] Hotjar installed for heatmap analysis

-   \[ \] Session recording enabled (with privacy compliance)

**Timeline**: **February 25--28, 2026**

**3.5 SEO Optimization**

**Owner**: Developer + SEO Specialist\
**Checklist**:

  Item                           Status           Notes
  ------------------------------ ---------------- --------------------------------------------------
  **Meta Tags**                  In Progress      Title, description for each page (50--160 chars)
  **Structured Data (Schema)**   In Progress      JSON-LD for Organization, Article, FAQPage
  **Sitemap**                    Auto-generated   XML sitemap for Google Search Console
  **robots.txt**                 Configured       Disallow: /admin, /api
  **Open Graph Tags**            In Progress      For social sharing (image, title, description)
  **Heading Hierarchy**          In Progress      H1 per page, H2/H3 for structure, no skips
  **Internal Linking**           In Progress      Related articles, case studies cross-linked
  **Image Alt Text**             In Progress      Descriptive alt text for all images
  **Core Web Vitals**            Testing          LCP \<2.5s, CLS \<0.1, FID \<100ms
  **Mobile Responsiveness**      Testing          Google Mobile-Friendly Test passing

**SEO Content Strategy**:

\# Target Keywords (Year 1)\
\
\#\# Primary Keywords (High Intent, Low Volume)\
- \"Healthcare RPA automation\"\
- \"Manufacturing process automation\"\
- \"BFSI AML automation\"\
- \"Professional services PSA platform\"\
\
\#\# Secondary Keywords (Long-Tail)\
- \"prior authorization automation\"\
- \"claims processing RPA\"\
- \"quality control automation manufacturing\"\
- \"transaction monitoring automation BFSI\"\
\
\#\# Blog Post Topics (SEO)\
1. \"Why 50% of RPA Projects Fail\" (1,500 words) → \"RPA project
failure\"\
2. \"Agentic AI vs. Traditional RPA 2026\" (1,200 words) → \"intelligent
automation\"\
3. \"Healthcare Revenue Cycle Automation Guide\" (2,000 words) →
\"healthcare RPA\"\
4. \"Manufacturing Quality Control Automation\" (1,500 words) →
\"manufacturing automation\"\
5. \"BFSI AML Automation Best Practices\" (1,500 words) → \"AML
automation\"

**Timeline**: **February 25--March 4, 2026**

**3.6 QA Testing & Performance Optimization**

**Owner**: QA Engineer + DevOps\
**Test Plan**:

  Test Type               Coverage                        Tools                         Timeline
  ----------------------- ------------------------------- ----------------------------- ----------
  **Cross-Browser**       Chrome, Firefox, Safari, Edge   BrowserStack                  Mar 5--7
  **Mobile Testing**      iOS + Android                   BrowserStack + real devices   Mar 5--7
  **Performance**         Load time, Core Web Vitals      Lighthouse, GTmetrix          Mar 7--8
  **Accessibility**       WCAG 2.1 AA compliance          Axe, Wave                     Mar 8--9
  **Form Testing**        Lead capture, validation        Manual                        Mar 9
  **Link Verification**   All internal/external links     Broken Link Checker           Mar 9
  **CMS/Blog Testing**    Post publishing, categories     Manual                        Mar 9
  **Analytics Testing**   Event tracking, conversions     Google Tag Assistant          Mar 10

**Performance Targets**:

-   \[ \] Homepage load time: \<1.5 seconds

-   \[ \] Largest Contentful Paint (LCP): \<2.5s

-   \[ \] Cumulative Layout Shift (CLS): \<0.1

-   \[ \] First Input Delay (FID): \<100ms

-   \[ \] Lighthouse Score: 90+ overall

**Optimization Tactics**:

// Image optimization\
// 1. Convert to WebP format\
// 2. Implement responsive images (srcset)\
// 3. Use Next.js Image component for lazy loading\
\
// Code optimization\
// 1. Code splitting by page\
// 2. Tree-shaking unused CSS\
// 3. Minify JavaScript + CSS\
// 4. Defer non-critical JavaScript\
\
// Caching\
// 1. Browser caching headers (Cache-Control: max-age=31536000)\
// 2. CDN caching (Cloudflare)\
// 3. Next.js ISR (Incremental Static Regeneration) for blog

**Timeline**: **March 5--10, 2026**

**Week 6--9 Checklist**

-   \[ \] Homepage, solutions, services, pricing pages live (staging)

-   \[ \] Forms functioning (assessment, contact, etc.)

-   \[ \] ROI calculator working and tested

-   \[ \] Analytics tracking events firing correctly

-   \[ \] SEO meta tags, schema, sitemap complete

-   \[ \] QA testing completed (cross-browser, mobile, performance)

-   \[ \] Accessibility audit passed (WCAG 2.1 AA)

-   \[ \] All images optimized (WebP, responsive)

-   \[ \] Blog infrastructure ready (MDX, ISR configured)

-   \[ \] API endpoints tested and documented

-   \[ \] Email integrations (HubSpot) confirmed working

**PHASE 4: CONTENT & LAUNCH (Week 10)**

**Objectives**

-   ✅ Publish initial blog posts (3--5 articles)

-   ✅ Create first case study pages

-   ✅ Final pre-launch review and polish

-   ✅ Execute soft launch (day 1 testing)

-   ✅ Public launch (day 2--3)

**Key Deliverables**

**4.1 Blog Post Publishing**

**Owner**: Content Manager + Editor\
**Initial Posts (Publish by March 19, 2026)**:

  Title                                                   Word Count   Status        Publish Date
  ------------------------------------------------------- ------------ ------------- --------------
  \"Why 50% of RPA Projects Fail (& How to Avoid)\"       1,800        In Progress   Mar 19
  \"Agentic AI vs. Traditional RPA: 2026 Update\"         1,200        In Progress   Mar 19
  \"Healthcare Revenue Cycle Automation: 5 Quick Wins\"   1,500        In Progress   Mar 20
  \"Manufacturing QC Automation Guide\"                   1,500        Draft         Mar 21
  \"BFSI AML Compliance + Automation\"                    1,500        Draft         Mar 22

**Blog Post Template (MDX)**:

\-\--\
title: \"Why 50% of RPA Projects Fail\"\
description: \"The 7 root causes of RPA failure + proven mitigation
strategies\"\
author: \"Your Name\"\
date: \"2026-03-19\"\
category: \"RPA Strategy\"\
readingTime: 12\
\-\--\
\
\# Why 50% of RPA Projects Fail in 2026 (& How to Avoid It)\
\
\[Article content in Markdown/MDX\]\
\
\-\--\
\
\#\# Next Steps\
\
Ready to avoid the 50% failure rate?\
\
1. \[Take Our RPA Readiness Quiz\] - 5 minutes\
2. \[Schedule Your Assessment\] - 30 minutes\
3. \[Download: The RPA Selection Framework\] - Free PDF\
\
\-\--\
\
\#\# Related Articles\
\
- \[Agentic AI vs. Traditional RPA: What\'s
Different?\](/blog/agentic-ai-vs-rpa)\
- \[5 Signs Your RPA Project Is About to Fail\](/blog/rpa-failure-signs)

**Timeline**: Publish by **March 22, 2026**

**4.2 Case Study Pages**

**Owner**: Content Manager\
**Create (Publish by March 25, 2026)**:

  Case Study                                              Status        Publish Date
  ------------------------------------------------------- ------------- --------------
  Healthcare Claims Processing (Regional Health System)   In Progress   Mar 24
  Manufacturing Quality Control (Specialty Mfg)           In Progress   Mar 25
  BFSI AML Monitoring (Regional Bank)                     Outline       Mar 26

**Case Study Page Structure**:

/case-studies/healthcare-claims-regional-hospital\
\
1. \*\*Cover\*\*: Title, company, industry, size\
2. \*\*Challenge\*\*: What problem did they face?\
3. \*\*Solution\*\*: How we approached it (4--5 phases)\
4. \*\*Results\*\*: Before/After table + financial impact\
5. \*\*Testimonial\*\*: Quoted customer + photo\
6. \*\*Key Learnings\*\*: 3--4 takeaways\
7. \*\*CTA\*\*: \"Schedule similar engagement\"\
8. \*\*Related Case Studies\*\*: Link to others

**Timeline**: **March 22--26, 2026**

**4.3 Soft Launch (Staging Testing)**

**Owner**: All team\
**Day 1 (March 18): Internal Review**

-   \[ \] CEO reviews homepage messaging + CTAs

-   \[ \] Sales team reviews leads forms, pricing clarity

-   \[ \] Customer success reviews demo process

-   \[ \] Technical team runs final performance checks

-   \[ \] Marketing reviews analytics setup, UTM tags

**Day 2 (March 19): Beta Launch**

-   \[ \] Share staging link with 5--10 trusted advisors

-   \[ \] Gather feedback (design, copy, user flow)

-   \[ \] Test on real devices (iPhone, Android, tablets)

-   \[ \] Monitor analytics for anomalies

-   \[ \] Verify email workflows (assessment sign-up → confirmation)

**Feedback Form** (for advisors):

1\. Did you understand AIISTECH\'s value within 10 seconds?\
2. Which CTA did you find most compelling?\
3. Any confusing copy or navigation issues?\
4. Did you complete an assessment form? Why/why not?\
5. Overall impression (1--10)?

**Timeline**: **March 18--19, 2026**

**4.4 Public Launch (March 25--26)**

**Owner**: Marketing + CEO\
**Launch Checklist**:

-   \[ \] DNS configured + SSL certificate active

-   \[ \] Vercel deployment to production (main branch)

-   \[ \] Google Search Console property verified

-   \[ \] Analytics fully operational (test goal conversions)

-   \[ \] Email confirmations sending successfully

-   \[ \] Calendly integration working

-   \[ \] HubSpot CRM receiving leads

-   \[ \] Blog RSS feed active

-   \[ \] 404 page custom-designed

-   \[ \] Robots.txt in place

**Launch Communications**:

1.  **Email Newsletter** (to existing network)

> Subject: \"Introducing AIISTECH: AI-Native Automation + PSA\"\
> \
> Body:\
> - Why we built it (market gap)\
> - What makes us different (vertical experts, agentic AI, recurring
> revenue)\
> - CTA: \"Get your free assessment\"\
> - Link: AIISTECH.com

2.  **LinkedIn Post** (Founder)

> \"We\'re live.\
> \
> AIISTECH combines intelligent automation with PSA in one platform.\
> No more 8 disconnected tools.\
> \
> We\'ve spent the last 3 years building what mid-market enterprises\
> need: vertical expertise, outcome-based pricing, and managed
> services.\
> \
> 280% average ROI in 18 months. 18-month payback.\
> \
> If your team is drowning in manual work, let\'s talk.\
> \
> \[Link: AIISTECH.com/assessment\]\"

3.  **Slack Announcements** (Internal)

> \"Website live! Share with your networks:\
> AIISTECH.com\
> \
> First assessment sign-ups count toward Q1 goals.\
> Let\'s generate some leads!\"

**Timeline**: **March 25--26, 2026**

**4.5 Day-1 Monitoring & Hot Fixes**

**Owner**: DevOps + Technical Lead\
**Monitor (First 24 hours)**:

-   \[ \] Server uptime (target: 100%)

-   \[ \] Page load times (track via Lighthouse)

-   \[ \] Error rates (target: \<1%)

-   \[ \] Form submission success rate (target: \>99%)

-   \[ \] Traffic volume + sources

-   \[ \] Assessment sign-up completion rate

-   \[ \] Email delivery success

**Critical Issues** (Fix immediately):

-   Form not submitting

-   Email confirmations not sending

-   Analytics not tracking

-   Page not loading

-   500 errors

**Non-Critical Issues** (Fix by Day 3):

-   Copy typos

-   Visual alignment on specific browser

-   Slow page load (1.5s → 2s)

-   Missing alt text on image

**Timeline**: **March 25--26, 2026**

**Week 10 Checklist**

-   \[ \] Blog posts published (5 initial articles)

-   \[ \] Case studies live (3 detailed pages)

-   \[ \] Soft launch feedback incorporated

-   \[ \] Production DNS live, SSL verified

-   \[ \] Email workflows tested and confirmed

-   \[ \] Analytics events firing and tracked

-   \[ \] Launch communications sent (newsletter, LinkedIn, Slack)

-   \[ \] Post-launch monitoring set up (uptime, errors, analytics)

-   \[ \] Team trained on responding to leads

**POST-LAUNCH ROADMAP (Month 2+)**

**Week 11--12 (March 27--April 7): Stabilization & Iteration**

**Focus**: Responding to initial feedback, fixing bugs, optimizing
conversions

  Task                                     Owner                Timeline
  ---------------------------------------- -------------------- -------------
  Monitor analytics + conversion rates     Marketing            Daily
  Fix reported bugs                        Dev                  As reported
  Optimize landing pages (A/B test copy)   Marketing + Design   Weekly
  Respond to assessment inquiries          Sales                \<24 hrs
  Publish 2 additional blog posts          Content              Weekly
  Update case studies with new customers   Content              Monthly
  Share learnings with team                CEO                  Weekly

**Month 2--3 (April--May): Growth & Scale**

**Content Strategy**:

-   \[ \] Publish 8--10 blog posts (2/week)

-   \[ \] Host 1 webinar (healthcare + manufacturing verticals)

-   \[ \] Create 2 additional case studies

-   \[ \] Develop vertical-specific landing pages (ad campaign
    > destinations)

**Paid Ads** (Optional; start if organic generating \<5 leads/month):

-   \[ \] Google Ads (healthcare RPA, manufacturing automation)

-   \[ \] LinkedIn Ads (target titles: VP Ops, CFO, CTO)

-   \[ \] Budget: \$1K--\$2K/month (test and iterate)

**Conversion Optimization**:

-   \[ \] Analyze heatmaps + session recordings (Hotjar)

-   \[ \] A/B test CTA copy (assessment vs. demo)

-   \[ \] Test form field count (2-field entry vs. 3-field)

-   \[ \] Optimize pricing page (compare with competitors)

-   \[ \] Test hero images (video vs. static)

**Month 4--6 (June--August): Mature Operations**

**Success Metrics** (Target):

-   \[ \] 5--10 qualified leads/month (from website)

-   \[ \] 30--40% assessment sign-up completion rate

-   \[ \] 40--50% demo booking rate (from assessment)

-   \[ \] 10--15 qualified pilots/implementations in pipeline

-   \[ \] 500+ monthly organic visitors

-   \[ \] 2--3 case studies published

-   \[ \] 20+ blog posts live

-   \[ \] 1--2 webinars hosted

**Expansion Plans**:

-   \[ \] Secondary verticals (expand beyond HC, Mfg, BFSI)

-   \[ \] Product updates (new PSA features) → promote on website

-   \[ \] Customer community (testimonials, advocacy program)

-   \[ \] Referral program (incentivize existing customers)

**CONTENT CALENDAR (Year 1)**

**January--March 2026 (Launch Phase)**

  Date     Content Type   Topic                                     Owner     Status
  -------- -------------- ----------------------------------------- --------- ---------
  Mar 19   Blog           \"Why 50% of RPA Projects Fail\"          Content   Publish
  Mar 19   Blog           \"Agentic AI vs. Traditional RPA\"        Content   Publish
  Mar 20   Blog           \"Healthcare Revenue Cycle Quick Wins\"   Content   Publish
  Mar 21   Blog           \"Manufacturing QC Automation\"           Content   Publish
  Mar 22   Blog           \"BFSI AML Automation\"                   Content   Publish
  Mar 24   Case Study     Regional Healthcare System                Content   Publish
  Mar 25   Case Study     Specialty Manufacturing                   Content   Publish
  Mar 26   Case Study     Regional Bank (BFSI)                      Content   Publish

**April--June 2026 (Growth Phase)**

  Month       Weekly Posts   Case Studies              Webinars                      Other
  ----------- -------------- ------------------------- ----------------------------- ---------------------------
  **April**   2              1 (IT Services)           Webinar \#1 (Healthcare)      Pricing page optimization
  **May**     2              1 (Consulting firm)       Webinar \#2 (Manufacturing)   Customer community launch
  **June**    2              1 (Additional vertical)   Planning Q3 webinar           SEO audit + optimization

**July--December 2026 (Scale Phase)**

  Month      Weekly Posts   Case Studies   Webinars              Strategic
  ---------- -------------- -------------- --------------------- ----------------------------------
  **July**   2              1              Year-end planning     Secondary vertical expansion
  **Aug**    2              1              Planning              Paid ads optimization
  **Sep**    2              1              Year-end trends       Thought leadership consolidation
  **Oct**    2              1              Industry events       Customer advocacy program
  **Nov**    2              1              Thanksgiving hiatus   Black Friday campaign (offer)
  **Dec**    2              1              Year-end wrap         2027 planning + roadmap

**TECHNICAL DEPLOYMENT CHECKLIST**

**Pre-Launch**

-   \[ \] Domain DNS records configured (A, MX, SPF, DKIM)

-   \[ \] SSL certificate issued and installed

-   \[ \] Git repository initialized (GitHub/GitLab)

-   \[ \] CI/CD pipeline configured (Vercel auto-deploys)

-   \[ \] Environment variables set (.env.production)

-   \[ \] Database migrations run (if applicable)

-   \[ \] Email service configured (SendGrid/HubSpot)

-   \[ \] Analytics setup verified (GA4, GTM)

-   \[ \] Monitoring alerts enabled (Sentry, Vercel analytics)

-   \[ \] Backup strategy in place

**Post-Launch**

-   \[ \] Monitor error logs daily (Sentry)

-   \[ \] Track Core Web Vitals (Lighthouse weekly)

-   \[ \] Review analytics (Google Analytics 4)

-   \[ \] Audit security (SSL cert, dependencies)

-   \[ \] Update blog/content (publish new posts)

-   \[ \] Respond to inquiries (\<24 hrs)

-   \[ \] Gather feedback (heatmaps, user testing)

**BUDGET & RESOURCE ALLOCATION**

**One-Time Development Costs (Phase 1--3)**

  Item                                Cost                     Notes
  ----------------------------------- ------------------------ ---------------------------------------------------------
  **Design (Mockups + Iterations)**   \$3,000--\$5,000         4--6 weeks, 1 designer
  **Frontend Development**            \$10,000--\$15,000       6 weeks, 1 Next.js developer
  **Backend/API Development**         \$3,000--\$5,000         HubSpot integration, forms
  **Content Writing**                 \$2,000--\$3,000         Homepage, services, blog starter
  **SEO + Analytics Setup**           \$1,000--\$2,000         GA4, GTM, [[schema.org]{.underline}](http://schema.org)
  **Hosting + Domain**                \$500/year               Vercel, Cloudflare, domain
  **Copyediting + QA**                \$1,000--\$2,000         Proofreading, testing
  **Photography/Videography**         \$1,000--\$2,000         Product screenshots, demo video
  **Contingency (15%)**               \$2,000--\$3,000         Buffer for overruns
  **TOTAL**                           **\$24,000--\$38,000**   Can be staged by phase

**Ongoing Monthly Costs**

  Item                        Cost                         Notes
  --------------------------- ---------------------------- ----------------------------------------
  **Hosting**                 \$20--\$50                   Vercel hobby (\$20) + upgrades
  **CDN/DNS**                 \$20--\$50                   Cloudflare
  **Email Service**           \$0--\$100                   HubSpot free tier, then +\$50--\$100
  **Analytics**               \$0--\$200                   GA4 free; Hotjar \$39+; Sentry \$29+
  **Content Production**      \$500--\$1,500               2 blog posts/month at \$250--\$750 ea.
  **Maintenance + Updates**   \$500--\$1,000               Bug fixes, dependency updates
  **TOTAL**                   **\$1,540--\$3,000/month**   Can scale with growth

**SUCCESS METRICS & KPIs**

**Traffic Metrics (Month 1--6 Target)**

  KPI                         Month 1    Month 3    Month 6    Target
  --------------------------- ---------- ---------- ---------- ---------
  **Monthly Visitors**        100--200   300--500   500--800   500+/mo
  **Organic Traffic %**       20%        40%        50%        50%+
  **Bounce Rate**             \<60%      \<50%      \<45%      \<45%
  **Avg. Session Duration**   2--3 min   3--4 min   4--5 min   4+ min

**Conversion Metrics**

  KPI                            Month 1                                 Month 3   Month 6   Target
  ------------------------------ --------------------------------------- --------- --------- --------------
  **Assessment Sign-ups**        3--5                                    10--15    20--30    20+/mo
  **Sign-up Completion Rate**    20--30%                                 30--40%   40--50%   40%+
  **Demo Bookings**              1--2                                    4--6      8--12     8+/mo
  **Demo-to-Pilot Conversion**   40%                                     50%       60%       60%+
  **Lead Source**                50% direct, 30% organic, 20% referral   Same      Same      Organic 50%+

**Content Metrics**

  KPI                        Target                         Timeline
  -------------------------- ------------------------------ ------------
  **Blog Posts**             20+                            By Month 6
  **Case Studies**           3--5                           By Month 6
  **Avg. Blog Traffic**      100--200 visitors/post         Month 3+
  **Blog Conversion Rate**   2--3% (visitor → assessment)   Month 3+

**Revenue Metrics**

  Metric                       Year 1 Target
  ---------------------------- ---------------------------
  **Pilots Generated**         8--12
  **Pilots Closed**            3--5 (40--60% conversion)
  **Implementation Revenue**   \$300K--\$500K
  **Website Attribution**      30--40% of total
  **CAC from Website**         \$15K--\$25K per customer

**FINAL LAUNCH CHECKLIST**

**48 Hours Before Launch**

-   \[ \] Final code review (no console errors, warnings)

-   \[ \] Performance audit (Lighthouse 90+)

-   \[ \] Accessibility check (WCAG 2.1 AA)

-   \[ \] Form testing (submission, email confirmation)

-   \[ \] Links verification (no 404s, broken external links)

-   \[ \] SEO audit (meta tags, schema, sitemap)

-   \[ \] Mobile testing (all major devices)

-   \[ \] Browser testing (Chrome, Firefox, Safari, Edge)

-   \[ \] Email service test (send sample to inbox)

-   \[ \] Analytics events firing (test with Google Tag Assistant)

-   \[ \] Backup taken (database, code repository)

-   \[ \] Rollback plan documented (how to revert in emergency)

**24 Hours Before Launch**

-   \[ \] Production deployment tested (staging → production)

-   \[ \] SSL certificate verified (secure connection)

-   \[ \] DNS records active
    > ([[AIISTECH.com]{.underline}](http://aiitech.com) resolving)

-   \[ \] Uptime monitoring enabled (Sentry, Vercel)

-   \[ \] Team standby (someone available for 48 hours)

-   \[ \] Launch communications drafted (email, LinkedIn, Slack)

-   \[ \] Customer service response template ready (for inquiries)

**Launch Day (March 25--26)**

-   \[ \] Website live at
    > [[AIISTECH.com]{.underline}](http://aiitech.com)

-   \[ \] Announce on all channels (email, LinkedIn, Slack)

-   \[ \] Monitor first 4 hours (real-time analytics, errors)

-   \[ \] Respond to inquiries within 1 hour

-   \[ \] Document any issues (Slack thread, GitHub issues)

-   \[ \] Celebrate! 🎉

**CONCLUSION**

This phased 10-week roadmap transforms the AIISTECH website blueprint
into a **high-converting, production-ready lead generation machine**.

**Key Success Factors**:

1.  **Clear messaging** -- Outcome-focused, not feature-heavy

2.  **Vertical specialization** -- Not generic

3.  **Friction-free CTAs** -- Assessment form (low commitment)

4.  **Social proof** -- Logos, testimonials, case studies

5.  **Content-driven SEO** -- Blog attracts organic leads

6.  **Analytics & optimization** -- Data-driven decisions post-launch

**Expected Outcome by Month 6**:

-   500+ monthly organic visitors

-   5--10 qualified assessments/month

-   2--3 pilots/implementations generated from website

-   30--40% of annual revenue attributed to website

**Next Steps**:

1.  Assign roles (Designer, Developer, Content Manager, Analytics Owner)

2.  Approve final messaging + positioning

3.  Begin design work (Week 1--2)

4.  Start content collection (testimonials, case studies)

5.  Execute Phase 2 (Week 3--5)

**Ready to launch? Let\'s build.** 🚀
